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- HIGH TAIL HALL STUDIOS LAUNCH GAME PS4
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But why would Sony pay nearly $4 billion to keep putting games on Xbox devices? For one, Bungie has the technical skills and talent pool to help other PlayStation studios create games that can live on other platforms, the cloud and perhaps even mobile devices. Sony and Bungie execs are promising that the studio will remain independent and multiplatform.But the industry is shifting toward a live service, cross-platform future and Sony appears to be adjusting to this new reality, albeit in very careful fashion.
HIGH TAIL HALL STUDIOS LAUNCH GAME PS4
Sony won the PS4 era by focusing on making really enticing games you could only play on its console, and then behind the scenes vigorously defending its ecosystem lock-in to keep PlayStation prosperous and Xbox stuck in second. Sony’s exclusivity strategy is becoming more flexible. With Microsoft’s plans for the Call of Duty franchise up in the air now that it owns Activision Blizzard, Bungie can step in to help fill the gaping genre hole in PlayStation’s lineup. In Bungie, Sony is also getting one of the most celebrated first-person-shooter developers in the industry.The company’s infrastructure is also mind-bogglingly complex, supporting nearly a dozen different hardware platforms (including Google Stadia) across nine expansions for Destiny 2.
The original game and its sequel have amassed more than 187 million unique players over the last decade and spawned a vibrant community of diehard fans.
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But Bungie has ambitions “to become one of the world's great entertainment companies,” CEO Pete Parsons told in a nod to its TV and film ambitions.
The company has pledged to support its current moneymaker, Destiny 2, through 2024 with three major expansions still to come.But as part of the dwindling list of independent, third-party game makers, Bungie stands to benefit more from joining a major platform than continuing to stick it out alone. Bungie will soon hold a unique title as both an Xbox- and PlayStation-owned studio over the course of its more than 30-year history. And in Bungie, Sony has found a company with unparalleled technical expertise, strong intellectual property and a devout customer base.īungie’s future is bright, but it’s brighter with PlayStation.
HIGH TAIL HALL STUDIOS LAUNCH GAME SOFTWARE
The industry is consolidating rapidly as large platform owners race to build out more expansive software and services ecosystems to sell new hardware and stay ahead of potentially disruptive new forces like subscription gaming and the cloud. The Bungie ouroboros speaks in many ways to the nature of modern gaming. Now, two weeks after Microsoft bought Bungie’s former publishing partner, the developer is joining Sony’s PlayStation Studios. The company later split with Activision to once again go fully independent. The company that created Halo for Microsoft’s Xbox platform later split from the Windows-maker to ink a publishing deal with Activision Blizzard for its follow-up, the sci-fi shooter Destiny. The story of game studio Bungie is littered with irony.